Attention all parents of kick-ass daughters! It looks like some real progress is being made when it comes to giving girls more imaginative toy options than princess castles and all things pink. As a kid I was way more into my Dukes of Hazard racetrack than any doll, so as you can imagine I am beyond happy to be part of what I hope will be a lasting cultural shift.

    A couple of months ago I was approached by a start-up toy company called Goldieblox and asked to portray the animated voice of their scrappy anti-Barbie protagonist in a series of animated online videos. I had always wanted to do voice-over work, so when they told me the guiding principles of the company and that the character was partially inspired by me and my music (!) the collaboration was a go. Debbie’s Kickstarter campaign says it best, but the idea here is to address the fact that men largely outnumber women in science, technology, engineering and math, with girls tending to lose interest in these subjects as early as age 8. We’ve got to encourage these bright young girls to overcome whatever is holding them back and give them the tools they need to literally start building things! Watching Debbie set out to “disrupt the pink aisle” has shown me this whole other world I’ve never had anything to do with before and it’s exciting to imagine I might have a part to play in her vision to inspire a new generation of female engineers.

    This morning Goldieblox released a new video featuring a song for kids called Lighting Strikes which I wrote as the soundtrack to one of the episodes. I gotta say I really enjoyed channeling my inner 10 year old and I hope you enjoy it too! If you have a young daughter, you might want to check this thing out.

  • Lost Kitten

    Today marks the much-anticipated premiere of our new video for the song ‘Lost Kitten’, in which director Sammy Rawal leads us on an unusual search for home. Shot over two days in Mexico City, the clip features acclaimed ballroom dancer/actor Sheldon McIntosh (otherwise known as Tynomi Banks, the name he goes by when performing in drag), and showcases Rawal’s hyper-stylized use of bold color and unique choreography.

    In Rawal’s reimagining of the archetypal heroic journey, Sheldon embarks on a mysterious pilgrimage through Mexico City and into the canal maze of Xochimilco on a flat-bottomed trajinera in search of his house mother, an “angel” in his memories. Upon reaching his destination, Sheldon delivers an epic vogueing performance (!) to celebrate his spiritual reunion with the maternal. His massive on-screen presence is only amplified by his bold attire: sequined jacket and kitten heels.

    The shoot itself proved as colorful as the concept. Airport troubles delayed Sheldon’s arrival to within hours of when filming was scheduled to begin. A striking figure at 6 foot 2, Sheldon’s choice of travel wear was a pair of high heeled boots which had him towering above the local community as he attempted to navigate the busy pedestrian streets. “As he walked through the city, Sheldon was literally parting the huge crowd that had gathered, everybody was staring at him in amazement,” recalls Rawal. “He was a bit apprehensive at first about how the local community would react to him, but that feeling quickly disappeared as people started cheering and shouting ‘El Guapo!’ (The Handsome One), smiling and waving from their passing cars.”

    Watch ‘Lost Kitten’ and let the beautiful quest begin.

    xoxo metriclovesyou

    P.S. Hope you’ve been having fun with the METRIC Synthetica App. It’s a bit addictive. I’ve spent many hours traveling between cities these past few weeks and have gotten into creating totally abstract sounds with my remixes. My favorite move is extreme delay feedback combined with pitch shift on “Speed the Collapse”. The original song becomes unrecognizable and the landscape images become like hallucinations. Very useful when waiting in very long lines. If you don’t have it yet, it’s free on the App Store.

  • Metric App & "Synthetica Reflections" & Life

    People of Tomorrow, Today is the Day! Two big announcements are coming your way!

    Right this very moment, the METRIC Synthetica App for iPad, iPhone, and iPod touch is available on the App Store and the companion album to Synthetica, called Synthetica Reflections, is available for you to download on iTunes. We did it!

    Our app that we’ve been designing over the past few months integrates visuals from Superstudio — the 1960’s Italian architecture collective whose stirring images of the future inspired our writing of Synthetica — into the shifting sonic landscape of the music.

    The app lets you remix, filter, and sequence songs from Synthetica and Synthetica Reflections to create your own versions of everything. Here is a short video of Jimmy and me playing around with the app for your entertainment.

    Today is also the day we’re releasing Synthetica Reflections on iTunes. This is the first time the full album is available for download and, like the app, the idea is to expand your interpretation of Synthetica and the threads that run through it. The band employed every analog synth we could get our hands on and spontaneously created this abstract, atmospheric remake of Synthetica late, late, late, late one night at Giant Studios in Toronto. It started out as an idea for “Artificial Nocturne” and before we knew it, we were reinterpreting each song on the album in this unusual way. We worked well past sunrise at Giant and then put the finishing touches on our improvisational work a few weeks later at The Magic Shop studio in NYC. The whole process opened up our imaginations and triggered some strange visions. We’re excited to be able to finally bring the experience to your ears!

    And if you missed the release of the “Synthetica” music video last week, here it is. We teamed up with Justin Broadbent, the award-winning designer of Synthetica‘s artwork, to create a wonderfully disorienting, kaleidoscopic music video that truly brings the themes of “Synthetica” to life on the screen.

    So, there you have it! We’re only a few weeks into our US tour with a long way to go and so much has happened already. It’s been a bit overwhelming to say the least. This week we will play Madison Square Garden on Wednesday & Late Show with David Letterman on Thursday. As usual, emotions are running high. Life on the road seems to amplify everything. Every time I drag my beat-up suitcase onto a tour bus I am struck once again by the absurdity of living this way, but then within days, I am right back in the swing of it: sleeping soundly through the night in my little bunk as we speed down the eternal highway, waking up somewhere unknown and opening the blinds, bracing myself for whatever scene might be unfolding outside and whatever the new day might hold. It’s not for everyone, but it seems to be for me.

    I’ll keep the life that I’ve got. Onward!

    xoxo metriclovesyou